Fleur Atelier Esthétique Business Cards
Project Summary
These are business cards for an aesthetician. I helped her rebrand her company. She offers facials, micro-needling, microdermabrasion, and chemical peels, and she also does lash extensions and lash lifts. For this project, I wanted to make an elegant and delicate business card for her because I think that is what represents her brand the most. I used a soft pink with beige undertones so that it feels luxurious but also feminine cause her brand is targeted towards women. For the golf part, it is part of her brand, and she loves gold and she wanted me to integrate it into my design.
Project Description
- 200 printed business cards
- with foil stamping on the logo and back.
- premium glossy finish
- with pink and gold as the main colours without looking too tacky.
- good quality paper
- her name, her profession, and contact information.
- a design element that ties the front and the back design
- icons for the contact information
Research
First, since I’m one of her clients, I know which type of treatments she offers and the clientele she wants to attract. Her clients are mostly women between 30 and 50 years old and usually, they have little money to pay high-end certified aestheticians. Even though she offers other services, she specializes in facials and enjoys doing them. The products that she uses feel amazing on your skin. When you come into the salon, there’s soft relaxing music, and she is not only offering the treatments but the experience. She is a calm and delicate person, so I want something that also represents her. When you get out you feel calm and relaxed. She also uses high-end products, and she also develops her own. By creating these business cards, I wanted to show her branding and what she offers by using luxury finishes and paper.